About US

At Elite, we believe that every space should be a sanctuary of comfort and style. Founded in 1950, our journey began with a simple yet powerful vision: to create high-quality home textiles that bring both luxury and practicality into every space. Over the decades, we’ve grown to be a leading name in the industry, known for our commitment to craftsmanship, excellence and timeless design.
Our product range includes everything from luxurious bed sheets to plush towels, all made with the finest materials to ensure a superior experience. From the smooth, silky feel of our bedding to the absorbent, cozy embrace of our towels, we offer a collection designed to elevate your living space and bring comfort into your everyday life.
Since our inception, we’ve embraced a passion for detail and quality, carefully selecting each fabric and finishing each product to perfection. What started as a humble endeavor has now blossomed into a globally recognized brand, trusted by customers for over 70 years.
Sustainability has always been at the heart of what we do. From our early days in the 1950s to the present, we’ve remained committed to using eco-friendly materials and processes, ensuring that our products are not only luxurious but also kind to the planet.
At Elite, we’re proud of our rich heritage and the generations of expertise that have shaped who we are today. Whether you’re upgrading your bedroom for a touch of luxury or enhancing your bathroom with soft, absorbent towels, we offer you a legacy of comfort, sophistication, and quality that has stood the test of time.
Welcome to a new standard of living—luxury that feels as good as it looks.
